An operator who put AI to work.
I've spent twenty years in the material handling trade — on the tools first, then estimating, selling, and delivering racking and warehouse projects across Ontario. I've read the tenders, priced the jobs, stood on the sites, and chased the invoices. That's the ground this practice stands on.
The workflows I now offer clients weren't designed in the abstract. I built them for my own working trade business and run them every day — tender dissection, estimating with real margin rules, proposals, collections, the company knowledge that usually lives in one person's head. This practice sells what its founder uses daily.
I'm not a technologist who found warehousing. I'm an operator who put AI to work on the parts of the business that were eating the week — and now helps other material handling businesses do the same, without asking them to become software companies to do it.
Independence, stated plainly.
I have interests in the material handling trade, including on the supply and installation side. That's exactly why this practice runs on two hard rules.
Consulting recommendations are made on function, dimensions, load, and code — never brand. And any company I hold an interest in is permanently excluded from recommendation.
No exceptions, no referral fees, no preferred vendors. If you ask me directly about my other interests, you'll get a direct answer.
Three things you can count on.
Twenty years of this work, applied to your paperwork.
If your quoting, tendering, or collections are eating the week, a short call will tell us both whether there is enough time on the table to bother. No pitch deck.
AI workflow consulting for material handling businesses — racking dealers, installers, and distributors across Ontario. Twenty years on the floor, applied to the paperwork.